Fill Up, Feel Good E-Podcast

Cindy Zimmerman

e-podcast“Fill Up, Feel Good” is the name for the Ethanol Promotion and Information Council podcast. The first two podcasts were posted last month, the newest is online today. It features EPIC executive director Tom Slunecka talking about the importance of consumer education about ethanol in the wake of the momentum created by the State of the Union address and new promotions by car manufacturers. EPIC also sent out a news release addressing this same issue. Slunecka notes that the industry must meet the enthusiasm with education. “In December, consumer research showed that 70 percent of consumers still didn’t know what ethanol was or if they did they certainly weren’t considering putting it in their vehicle, so we’ve got a long, long way to go,” said Slunecka. “But with a platform like President Bush’s speech and General Motors’ announcement on E85 and Ford as well, we can start to move the needle.”
In the podcast, Slunecka discusses the current price situation of ethanol and encourages consumers to show their support for the move toward U.S. energy independence when purchasing new vehicles, even if E85 is not readily available yet in your area. “This is a chicken and egg type of conversation. You’ve got the ability to purchase the chicken today, and the ethanol industry will bring you that egg as soon as we possibly can.”
The “Fill up, Feel Good” podcast is available to download by subscription (see our sidebar link) or you can listen to it by clicking here. (8:56 MP3 File)

Audio, EPIC, Ethanol, Fill Up Feel Good