Generations of Agriculturalists

New Holland ZimmPollOur latest ZimmPoll asked the question, “How many generations has your family been involved in agriculture?”

It is always humbling to see the number of farmers and ranchers across the country who have been in the business for many generations. But honestly, I am more excited to see so many people involved in agriculture for the first generation. Farming isn’t easy. It is far to often hard to meet ends meet. However, there is nothing more rewarding. I am proud to say my family has been involved in agriculture too many years to count.

Here are the poll results:

  • 1st gen – 20%
  • Under 5 generations – 18%
  • 5-10 generations – 31%
  • Too many to count – 31%

Our new ZimmPoll is now live and asks the question, How concerned are you about feeding 9 billion by 2050?

Demographers project we will have over 9 billion people to feed by 2050. Do you think this is a realistic prediction? If so, it opens a lot of opportunity for agriculture but also adds pressure to do so in a sustainable way. If not, then perhaps we don’t have too much to worry about. Just how concerned are you about #Feedingthe9?

How Many Gen Has Your Family Been Involved in Ag?

New Holland ZimmPollOur latest ZimmPoll asked the question, “ What do you do about statistics?”

Media statistics used to be simple to calculate. Then social media came along and it’s not simple anymore. Companies and agencies still want to know if their advertising and messages are being seen and heard, but with the myriad of different ways that information is shared across the various social media platforms the task is daunting. This impacts us all – media, agri-marketers, companies and agencies. Our poll results tell us the majority of people are using a number of different tools. We are currently using Sprout Social and are excited to expand our stat capabilities. More to come on that in the near future.

Here are the poll results:

  • Nothing – only results matter – 0%
  • Spend big $ for reports – 7%
  • Use Sprout Social – 16%
  • Use combination of tools – 54%
  • Only care about traditional media – 0%
  • Can’t figure it out – 0%
  • Other – please comment – 23%

Our new ZimmPoll is now live and asks the question, How many generations has your family been involved in agriculture?

Agriculture is one of the broadest industries. Just because you don’t live directly on the farm doesn’t mean you are not involved in agriculture. We would love to know how many generations your family has been involved in the all encompassing agricultural community.

A Degree in Agriculture

New Holland ZimmPollOur latest ZimmPoll asked the question, “Do you have a degree in agriculture?”

Our latest poll solidifies what we already knew – there are plenty of careers for those interested in agriculture. We had an overwhelming response to this question and an overwhelming majority were proud to say they have a degree in agriculture and honored to work in the industry.

Here are the poll results:

  • Yes and work in agriculture – 59%
  • Yes, but work in other field – 5%
  • No, yet work in agriculture – 15%
  • No and work in other field – 9%
  • No college degree and work in agriculture – 12%

Media statistics used to be simple to calculate. We had Arbitron surveys for radio and television and basic subscription statistics for print. It was all so easy.

Then social media came along and it’s just not so simple anymore. Companies and agencies understandably still want to know if their advertising and messages are being seen and heard, but with the myriad of different ways that information is shared across the various social media platforms the task is daunting.

With the 2016 National Agri-Marketing Conference coming up, our new ZimmPoll asks the question – What do you do about statistics? This is a question for media, agri-marketers, companies and agencies – it impacts all of us!

The GMO Labeling Debate

New Holland ZimmPollOur latest ZimmPoll asked the question, “What should Congress do about GMO labeling?”

It looks like we have many opinions on what Congress should do about the labeling of genetically modified organisms (GMO). Most agricultural organizations supported Senate Agriculture Committee Chairman Pat Roberts bill on Biotechnology Labeling Solutions, blocking advancement of the legislation that would create a voluntary federal standard for labeling foods with genetically modified ingredients. Yet, Senate failed to agree and now it is in the hands of Congress.

Here are the poll results:

  • Nothing, let states decide – 31%
  • Pass mandatory national law – 25%
  • Pass voluntary, educational law – 35%
  • Don’t know – 6%
  • Other -3%

Our new ZimmPoll is now live and asks the question, Do you have a degree in agriculture?

A recent survey conducted for Land O’Lakes suggests that there is very low interest in college grads to pursue a career in agriculture. However, AgCareers.com sees a very different trend. AgCareers has a 33% increase in the number of visits to their website in the last year. This led us to wonder if you have a degree in agriculture and how you might be using it.

GMO Labeling Bill – What Should Congress Do?

New Holland ZimmPollOur latest ZimmPoll asked the question, “What do you look forward to most in spring?”

I don’t think it really matters who won this week’s poll. What really matters is Spring is right around the corner and Spring means new beginnings. Farmers are busy preparing their fields and livestock babies of all shapes and sizes are being born each day. I am looking forward to many things and warmer weather tops my list.

Here are the poll results:

  • Warmer weather – 38%
  • Green grass & flowers – 28%
  • Planting – 10%
  • Spring showers – 5%
  • Other -19%

Our new ZimmPoll is now live and asks the question, What should Congress do about GMO labeling?

Despite the best efforts of Senate Agriculture Committee Chairman Pat Roberts (R-KS), the Senate failed to invoke cloture on the Biotechnology Labeling Solutions Bill in a 48-49 vote, blocking advancement of the legislation that would create a voluntary federal standard for labeling foods with genetically modified ingredients. Hundreds of agricultural organizations supported the Roberts bill and are disappointed in the outcome. What should be done now? Let us know how you feel.

Spring is in the Air – What are you looking forward to?

New Holland ZimmPollOur latest ZimmPoll asked the question, “How important are farm shows to farmers’ buying decisions?”

Farm equipment and technology are big investments for farmers and ranchers. Buying on the fly isn’t an option. Our latest poll confirms the need for farms shows that display the latest opportunities in the agriculture world.

Here are the poll results:

  • Very – 25%
  • Somewhat – 54%
  • Not at all – 13%
  • Depends – 8%

Our new ZimmPoll is now live and asks the question, What do you look forward to most in spring?

Spring is knocking at our door and I will assume we are all beginning to get Spring Fever. What are you looking forward to most this spring? Is it simply warmer weather or are you dying to dive into spring cleaning?

Do Farm Show Impact Farmers’ Buying Decisions?

New Holland ZimmPollOur latest ZimmPoll asked the question, “What is your favorite social media outlet for agriculture?”

It’s a tie! The two oldest forms of social media, Facebook and Twitter, rose to the top. When it comes to social media marketing in the agricultural field they ring tried and true. I still encourage people to step out of their comfort zones and see what other platforms have to offer. It is 2016 and social media is here to stay. Embrace it!

Here are the poll results:

  • Facebook – 44%
  • Twitter – 44%
  • Instagram – 5%
  • YouTube – 4%
  • Pinterest – 3%

Our new ZimmPoll is now live and asks the question, How important are farm shows to farmers’ buying decisions?

Thousands of farmers and ranchers take in farm shows nationwide. Agribusinesses invest big marketing dollars to share their latest news and info to attendees. We are on the road year-round covering these shows and want to know if they impact buying decisions?

Do You Have a Favorite Social Media Outlet?

New Holland ZimmPollOur latest ZimmPoll asked the question, “How many farm shows/conferences do you attend?”

We have a very wide spectrum in our results this week. It looks like most people attend around 2 to 5 farm shows or conferences each year. As you can guess, those on the AgWired Team would fit into the 5 plus category. I think a future poll should ask the impact farm shows have on making purchases or decisions on the farm.

Here are the poll results:

  • 1-2 – 17%
  • 2-5 – 30%
  • 5+ – 27%
  • None- 26%

Our new ZimmPoll is now live and asks the question, What is your favorite social media outlet for agriculture?

It is rare to find someone who isn’t using social media for personal reasons, but when I find that person I respect their reasons. However, if you aren’t using social media to market yourself, business or social issue you are missing out and getting left behind. Social media is one of the greatest places to promote our agricultural community. Do you have a favorite platform?

Caucus Results Don’t Seem to Reflect Ag Views

New Holland ZimmPollOur latest ZimmPoll asked the question, “Do Iowa Caucus results reflect ag views?”

The early caucuses may influence some voters, however not the majority of those that took our latest poll. 63% said the Iowa Caucus results don’t reflect their ag views. Ag issues are continually at the forefront of our minds, but few leading candidates have taken to addressing many of those key issues. Let’s hope we hear their take soon.

Here are the poll results:

  • Yes – 13%
  • Not mine – 63%
  • Too early to tell – 16%
  • Don’t know – 4%
  • Other – 4%

Our new ZimmPoll is now live and asks the question, How many farm shows/conferences do you attend?

Farm show and conference season is in full swing and the AgWired team has been out on the agriblogging in full force. Many are located in warmer temps and not only do they provide little mini vacations for farmers and ranchers, but also provide optimal education opportunities and ample time for networking. So, how many do you attend each year?

Iowa Caucus & Agriculture

New Holland ZimmPollOur latest ZimmPoll asked the question, “What’s your planting intentions prediction for 2016?”

Are you still debating what will inhabit your fields this growing season. If so, it’s crunch time. It looks like many will be planting more soybeans this year or keeping it similar to 2015.

Here are the poll results:

  • More corn, less soybeans – 7%
  • Less corn, more soybeans – 7%
  • More corn and soybeans – 6%
  • More soybeans, less corn – 27%
  • Similar to last year – 27%
  • No idea – 26%

Our new ZimmPoll is now live and asks the question, Do Iowa Caucus results reflect ag views?

In a new Agri-Pulse poll of how U.S. farmers and ranchers plan to vote for president, respondents overwhelmingly said they’ll support a Republican, and 40 percent of those are Trump supporters. That compares to 15 percent for Sen. Ted Cruz, 11 percent for Sen. Marco Rubio and 10 percent for Ben Carson. Now that we have the Iowa Caucus results, do you feel they are a reflection of agricultures view?