WindMade has launched the first global consumer label for products made with wind energy. This label completes the WindMade label portfolio. In tandem with the launch, the organization is calling on consumers to show their support for wind power by participating in the ‘Show You Care‘ campaign. The goal of the campaign is to demonstrate to leading brands that consumers around the world favor products that are manufactured with renewable energy.
In a 2012 global consumer study sponsored by Vestas, 73 percent of consumers globally would have a more positive perception of a brand if it used wind power as their primary energy source.
“The WindMade product label provides consumers with the transparency they demand, and with a credible and intuitive tool to make informed purchasing decisions,” said Henrik Kuffner, WindMade’s CEO. “And in addition, it gives companies an instrument to tap into this large pool of environmentally conscious consumers.”
The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable energy in their total electricity consumption, with wind power representing the largest share. A cradle-to-gate approach was adopted, which means that the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate.
“Now it is time for consumers to speak out. We know that they care, and we know that they want to see more companies using wind power. With our campaign, we invite them to actively show their support, and to put pressure on their favourite brands to use this clean, emissions-free energy source for manufacturing our most beloved products,” added Angelika Pullen, WindMade’s Communications Director, who is managing the campaign.