During the COP18 climate talks in Doha, The WindMade organization announced the development of a new consumer label for companies and products made using renewable energy. The label is backed by UN Global Compact, WWF, Vestas Wind Systems and the Global Wind Energy Council. WindMade was launched in 2011 as the first global consumer label for companies powered with wind energy.
“Expanding WindMade is a natural progression, and this move follows strong demand from the market,” said Steve Sawyer, WindMade’s Chairman. “Today’s announcement will allow us to engage a wider range of interested partners and supporters for this new renewable energy label, which is built on the success of WindMade.”
The new label will recognize a wide variety of renewable energy sources, including wind, solar, and geothermal, as well as hydro power and biomass from approved certification programs. This will offer added flexibility to companies that use multiple renewable energy technologies in their energy mix.
Georg Kell, executive director of the UN Global Compact, added, “This new label continues the progress made by WindMade to successfully engage companies in addressing the impacts of climate change. It is fully aligned with the UN Global Compact’s efforts to promote greater corporate sustainability through the use renewable energy.”
A global survey of 24,000 consumers across 20 countries, conducted earlier this year, showed that 92 percent of consumers believe that renewable energy is a good solution to mitigating climate change, and that if presented with a choice, most of them would prefer products made with renewable energy, even at a premium. As a result of the survey, the new label, that will be launched in 2013, will build on the technical foundations of the WindMade standard and will be applicable to organizations, buildings, events and eventually products.