The 72nd Annual Sturgis Motorcycle Rally in Sturgis, SD is August 6-12 and the Renewable Fuels Association (RFA) is continuing its partnership with the Legendary Buffalo Chip. This is an opportunity for the organization to promote the use of ethanol to motorcyclists around the country. Often ethanol is mischaracterized as a problem for motorcycle engines.

During the event, RFA staff and volunteers wearing “Ethanol: Fueled with Pride” t-shirts will hand out educational and promotional materials. A promotional trailer will be located inside the Legendary Buffalo Chip amphitheater where nearly 100,000 people attend concerts each night.

For the first time this year attendees will have the opportunity to fuel their bikes for free during two events. The “Free Fuel Happy Hours” are sponsored by RFA, Kansas Corn Commission and the South Dakota Corn Growers. Motorcyclists will be able to fill their tank, free of charge, if they have a Buffalo Chip wrist band. The Free Fuel Happy Hours will be on Wednesday, August 8th and Thursday, August 9th next to The Crossroads at the Buffalo Chip from 4 pm – 6 pm CDT.

“The Chip is excited to once again partner with RFA to highlight the benefits of using ethanol fuel,” said Rod Woodruff, Owner of the Legendary Buffalo Chip. “The Buffalo Chip leads by example; every drop of unleaded fuel we use here contains ethanol. With events like the ‘Free Fuel Happy Hour’ and Fueled with Pride give-away items, thousands of attendees who travel cross country to be at Sturgis will leave knowing that ethanol is a safe option for their motorcycles and they have a choice in the fuel they put in their engines.”

There will be more events to attend as part of the promotion. To learn more visit ChooseEthanol.com.