The Renewable Fuels Association (RFA) is partnering with the Kansas City Diamonds to showcase E15 as the “Official Fuel” of the organization for the inaugural Professional Softball League season. The partnership will promote E15 through one of the fastest-growing areas in sports, while also supporting the continued growth of women’s professional athletics.
With the Diamonds set to compete in a 40-game season featuring national television coverage, the collaboration will connect E15 with fans across Kansas City and audiences nationwide through a variety of in-game activations, branding opportunities and community engagement initiatives.
“Our goal is simple: showcase E15 as a cleaner, smarter fuel choice while supporting the growth of women’s professional sports,” RFA Senior Vice President for Industry Relations and Market Development Robert White said. “By aligning with the KC Diamonds, we’re reaching fans locally, regionally and nationally while celebrating teamwork, performance and community.”
One of the most exciting aspects of the promotion for both RFA and the Diamonds is jersey patch placement as a founding brand partner. “The cool thing about having the patches is they’ll be able to see that no matter where they’re playing, if you’re watching them on TV or in the stands,” said White.
“We are the first women’s professional softball team to have a patch,” said Kansas City Diamonds President Jeremy McDowell. “You know, we’ve seen that in baseball most recently. You’ve seen it in soccer for a while, right? And so it’s exciting for us to have our first patch partner to be on these uniforms.”
In addition to the patches, E15 branding will be featured prominently throughout the season, on outfield signage during games and broadcasts and multiple fan-focused experiences at Diamonds home games. “We’re going to do some pump promotions at local E15 fuel retailers where we’ll have players from the team out there giving away tickets,” said White. “We’re going to have E15 specific tickets where you can get two tickets for $15 to certain games. We’re going to have a lot of different promotions.” The Diamonds and RFA will also host an E15 Fan Appreciation Night on July 25 to celebrate supporters of both the team and renewable energy initiatives.
McDowell says they only just launched the Diamonds in January and the season is now just around the corner. “We get to open up in Puerto Rico with part of the federation down there for three games, June 12th through the 14th. And then our big home opener is June 17th. And we are, you know, shooting for 6000 fans there to fill the stadium and open up this franchise in a big wow factor.” The team will play 21 home games between June 17th and July 26th.
The collaboration is also supported by RFA members Show Me Ethanol, Mid-Missouri Energy, East Kansas Agri-Energy, Kansas Corn, Missouri Corn and Pinion. Find out more about the partnership at fuelthediamonds.com.
Listen to comments about the new partnership from White and McDowell.
RFA Senior Vice President for Industry Relations and Market Development Robert White
RFA-KC Diamonds partner - Robert White 4:00
Kansas City Diamonds President Jeremy McDowell
RFA-KC Diamonds partner - Jeremy McDowell 3:19










