A new market research study shows very strong consumer interest in flex fuel vehicles, but fuel economy is an issue with them.
The study, by global market research company Synovate, shows that 37% of US consumers would consider purchasing a Flex Fuel vehicle that runs on gasoline or E85 (85% Ethanol) the next time they are in the market to buy a car. However, more than a third of these same consumers lose interest in E85 Flex Fuel vehicles when they learn that there is a reduction in fuel economy.
This information came from Synovate’s latest semi-annual survey of consumer attitudes toward advanced propulsion and alternative fuel vehicles.
Publishers of the study say “this means that E85 will have to retain a substantially lower price per gallon over gasoline for it to have any impact on consumption.”
The survey also shows big interest by consumers in “plug-in” hybrids, once they know what they are.
Familiarity with the technology is currently low but, after hearing an explanation of a grid-connected hybrid, 49% of consumers said they would consider purchasing one, roughly the same level of consideration as standard hybrid technology.


The governor of Pennsylvania has announced the first ethanol plant to be built in the state, as well as a cellulosic pilot plant.
Illinois Gov. Rod Blagojevich this week announced more than $25 million in grants and support to help build five new ethanol and biodiesel production facilities across Illinois.
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A South Carolina petroleum retailer now makes a 20 percent biodiesel blend (B20) available at 35 public pumps statewide, signifying a trend of increasing availability to consumers nationally, according to the
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