Recognizing the power of social marketing Web sites, the National Biodiesel Board has launched a channel on what’s been called the MTV of this generation: YouTube.

The new National Board YouTube Channel, available to the 70 million YouTube viewers each month, will give the public credible, helpful and entertaining videos on biodiesel:

“Sites like YouTube and Facebook are more than just fun and games today,” said NBB Director of Communications Jenna Higgins. “They drive public awareness, public opinion and mainstream media coverage. We want to have a voice in this forum and ensure that an opportunity to learn about the benefits of biodiesel is reaching the people who seek it.”

The NBB first unveiled the channel at last week’s National Biodiesel Conference and Expo in San Francisco. Videos from the conference that have been posted include a San Francisco Road Trip, highlighting the many biodiesel users in the host city, and videos featuring industry leaders talking about sustainability and other key issues. Singer Melissa Etheridge addressed the conference attendees, and her inspirational remarks are also available. Additional conference videos will be posted in coming days.

You can subscribe to the new channel and get updates when new videos are posted… just go to www.youtube.com/NationalBiodiesel.