Our latest ZimmPoll asked the question, “Do you have a degree in agriculture?”

Our latest poll solidifies what we already knew – there are plenty of careers for those interested in agriculture. We had an overwhelming response to this question and an overwhelming majority were proud to say they have a degree in agriculture and honored to work in the industry.

Here are the poll results:

• Yes and work in agriculture – 59%
• Yes, but work in other field – 5%
• No, yet work in agriculture – 15%
• No and work in other field – 9%
• No college degree and work in agriculture – 12%

Media statistics used to be simple to calculate. We had Arbitron surveys for radio and television and basic subscription statistics for print. It was all so easy.

Then social media came along and it’s just not so simple anymore. Companies and agencies understandably still want to know if their advertising and messages are being seen and heard, but with the myriad of different ways that information is shared across the various social media platforms the task is daunting.

With the 2016 National Agri-Marketing Conference coming up, our new ZimmPoll asks the question – What do you do about statistics? This is a question for media, agri-marketers, companies and agencies – it impacts all of us!