BlueFire Ethanol Fuels is rebranding itself as BlueFire Renewables “to more clearly illustrate the company’s vast capabilities in renewable energy,” according to the company.

“BlueFire is more than just an ethanol company. We’re happy to at last announce the expansion of our capabilities, and feel that this name captures our spirit for innovation and development of cleaner alternatives to fossil fuels,” says Arnold Klann, CEO of BlueFire Renewables, Inc. “Our goal with this name change is to demonstrate the company’s potential to vertically integrate our technology into other areas of renewable energy and help us avoid the confusion with traditional ethanol producers.”

BlueFire is capable of producing a number of biofuels, including biodiesel, bioJet Fuel and drop-in directs, and has developed relationships with key industry partners, such as Solazyme to produce biofuels from new feedstocks like algae. BlueFire Renewables is also currently in the process of developing two cellulosic ethanol facilities in Lancaster, CA and Fulton, MS.