Ron Lamberty was honored during the American Coalition for Ethanol annual conference this week in Sioux Falls, South Dakota for his 25 years of service with the organization.

Prior to joining ACE, Lamberty had worked in the fuel business for decades, doing every job in the wholesale and retail fuel business – from pumping gas and checking oil, to c-store management jobs, to operating three c-stores of his own. At ACE he works alongside fuel marketers as they add higher ethanol blends, spreading their success stories to other retailers interested in making the switch through ACE’s FlexFuelForward.com website he developed. Lamberty built and operated several ethanol “splash-blending” facilities in the 1980’s, and in the early 1990’s, he opened the nation’s first retail E85 fueling site, right in Sioux Falls.

Lamberty joined ACE as Market Development Director in 2000, was named Senior Vice President in 2011, and transitioned to Chief Marketing Officer in 2021, and he says he has loved every minute of it. “I get to work with the retailers and talk about the real work of selling the fuel…those retailers are the ones who sell our product,” said Lamberty. “Everybody talks about we need to do this for the environment, and do this for rural economies, for this for consumers, and I get to talk to the guys who actually do it and it’s been fun.”

In this interview, Lamberty also discusses the export opportunities for ethanol and being able to bring the fuel to retailers in other countries as well.

Interview with Ron Lamberty, ACE Chief Marketing Officer – 25 years with ACE
2025 ACE conference - Ron Lamberty, ACE (15:05)

2025 ACE Conference photo album