The U.S. Grains Council is officially changing its name to the U.S. Grains & BioProducts Council (USGBC).
“The Council stands on the precipice, and there is the opportunity for exponential growth with becoming the U.S. Grains & BioProducts Council,” said Ryan LeGrand, U.S. Grains and BioProducts Council CEO and President. “The U.S. Grains & BioProducts Council encompasses both the organization’s grains side and ethanol side to create one global powerhouse organization.”
“This organizational name change will open doors previously closed to us – those in the energy space for which our ethanol team are diligently trying to gain access to so we can spur sales in ways that we haven’t been able to in the past.”
The name change was passed by delegates at the 65th Annual Board of Delegates Meeting last week. The Council was originally founded in 1960 as the U.S. Feed Grains Council in order to develop new markets for U.S. coarse grains and co-products. The name was changed to the U.S. Grains Council in 1998.
“We have paid special attention to choosing the right name without abandoning the 65 years of brand equity our members and our past leaders have worked so hard to create,” LeGrand said.
U.S. Grains & BioProducts Council is a non-profit organization that promotes the global use of U.S. barley, corn, sorghum and related products including ethanol and distiller’s dried grains with solubles (DDGS).
With offices in nine countries, the Council operates programs in more than 50 countries and the European Union. The Council supports global economic development through partnerships, enabling U.S. agriculture’s profitability.