It’s a bird, it’s a plane, it’s … Biodiesel!
This month, the Minnesota Soybean Research & Promotional Council (MSR&PC) is debuting a super-powered campaign that highlights the wonder of biodiesel.
Throughout the spring and summer, biodiesel’s carbon-reduction message will be splashed across dozens of Metro Transit buses in a comic book-themed campaign sponsored by MSR&PC. The Council has also launched a new website – mnbiodiesel.com – touting the muscle behind this homegrown fuel.
Earlier this spring, the Metropolitan Council approved a measure to invest $122 million in adding 143 new biodiesel buses to the Metro Transit’s fleet. The new buses account for about 15% of the fleet. 46 buses in total will carry MSR&PC’s superhero message.
The intent of the biodiesel bus wraps is to inform Minnesotans that – despite calls for more electric vehicles – renewable fuels are already packing a serious punch when it comes to cutting greenhouse gas emissions.