The American Coalition for Ethanol (ACE) is attending the 2019 National Association of Convenience Stores (NACS) show this week in Atlanta, Georgia and introducing its revamped fuel marketer-to-marketer FlexFuelForward.com website and new videos to prospective E15 and flex fuel retailer. The NACS show is the largest annual gathering of convenience and fuel marketing professionals, drawing nearly 25,000 industry stakeholders from around the world to see the newest and best products and strategies available to station operators.
“Based on input from retailers who stopped to talk to us at trade shows, emails and phone calls we received from marketers, and conversations we had with station owners and operators we work with, ACE updated the flexfuelforward.com website to provide more in-depth information for retailers considering adding E15 and flex fuel, and more answers from fellow marketers to questions retailers frequently ask about ethanol,” said Ron Lamberty, ACE Senior Vice President and Market Development Director. “Flexfuelforward.com started out as a ‘landing page,’ where marketers could find general information on higher ethanol blends and then link to other existing sites with more detailed information on the topic they were searching for. We still do that, however, retailers told us they like the E15 & Flex Fuel Retailer Roadmap, and with more in-depth video and testimonials from real-world ethanol retailers, prospective higher-blend marketers can now have more of their questions answered without leaving a site they trust.”
Lamberty, along with Helena Jette, Director of Biofuels for the Indiana Corn Marketing Council, have been busy talking with retailers this week at the show which concludes tomorrow.