Growth Energy has launched a new radio and digital ad campaign telling listeners in the Midwest that it’s “make or break time” for the rural economy.

The ads encourage farmers and ethanol stakeholders to call on President Trump to lift federal restrictions on the sale of E15 fuel blends, a move that would boost farm income amid the sharpest agricultural downturn since the 1980s.

“Outdated regulations kick back in on June 1st, cutting consumers off from a lower-cost product that supports farmers and rural manufacturing,” said Growth Energy CEO Emily Skor. “President Trump promised Midwest lawmakers that he would fast-track a long-overdue fix, but oil lobbyists have held E15 hostage for years, and the White House needs to hear from rural communities. Too many American farmers are struggling to make ends meet, but we can deliver immediate relief by simply letting consumers make their own choices about American-made biofuel.”

Each year from June 1 to September 15, Environmental Protection Agency (EPA) rules governing Reid Vapor Pressure (RVP) limit the sale of E15 in many markets around the country, under guidelines that were drafted before E15 hit the market. The result is lower demand for biofuels and the crops that are used to make them during the summer months of vacation travel tim

Listen to the ad here: Growth Energy E15 radio ad