The American Coalition for Ethanol (ACE) released a controversial new video this week addressing fuel retailer concerns about potential liability for vehicle damage from the new E15 fuel. The video on the flexfuelforward.com website features current E15 marketers talking openly about customer E15 complaints and includes a collection of consumers who have had damage or had warranties voided by using E15.

“There are going to be some people who aren’t very happy about this video,” said Ron Lamberty, ACE Senior Vice President and host of each episode, “but we felt it was important to get E15 retailers and their customers on the record so other marketers considering adding E15 know what they can expect. With all they’ve heard about the dangers of ethanol, prospective retailers need to know the truth about how other marketers like them have dealt with the E15 liability issue.”

The video is the fifth in a series featuring current E15 and flex fuel retailers who share their experiences and answer common marketer questions about offering the new higher ethanol blends. The video series and flexfuelforward.com are being promoted through paid advertising in print and online convenience store industry publications and websites.

Listen to Ron Lamberty talk about the video here and watch it below: Ron Lamberty on American Ag Network