The American Coalition for Ethanol (ACE) has debuted the first two in a series of fuel marketer-focused videos on the flexfuelforward.com website as part of a campaign to feature real world E15 and flex fuel retailer success stories.

All episodes are hosted by ACE Senior Vice President Ron Lamberty with the first video introducing the series and some of the people who will be featured. “The Flex Fuel Forward campaign recognizes marketers trust the experience and opinions of other marketers,” Lamberty said. “Thousands of stations across the country are now selling E15 and flex fuels, and they aren’t doing it as a favor to anybody, they’re doing it because they make more money.”

The second video features Bob O’Connor, who became the first E15 and flex fuel retailer in Milwaukee, Wisconsin, last November when he added the fuels at one of his Jetz Convenience Centers. O’Connor accompanied a “sneak preview” of the videos at ACE’s booth at the National Association of Convenience Stores’ (NACS) trade show in Chicago last month and provided “live and in person” answers to other retailers’ E15 and flex fuel questions.