The online tool is an interactive version of the E15 and FFV Retailer Roadmap released last month in print form at the ACE annual meeting. It features an interactive calculator that retailers can use to compare current sales and revenue to results achieved by their peers currently offering higher blends of ethanol, according to ACE Senior Vice President Ron Lamberty.
“Our Roadmap website is similar to the guide we’ve just published for retailers, since both provide state-by-state laws, programs, statistics, and “back-of-the-napkin” examples of the profit potential of selling higher ethanol blends for an average retail store in their state. Those examples aren’t predictions, they simply show what a fictional ‘average’ store in that state could do if its sales increased at the level of current mid-tier or top-performing E15 & flex fuel retailers,” said Lamberty. “The Roadmap isn’t meant to be a ‘how-to,” it’s more of a “maybe you can.” On this website, we’ve added a feature that station owners or managers can use to plug in their own numbers – actual current gasoline volume, and different fuel and inside sales margins – to see the potential of higher blends, and help them decide if they want to take a closer look at offering their customers some new fuel choices.”
Lamberty notes that the website’s state-by-state profiles feature important stats for c-store owners and operators including the number of flex-fuel stations, flex-fuel and total vehicles registered in the state and a comparison of those numbers to show the potential demand per state for E15 and E85 volume and stations.
Lamberty will be handing out copies of the Roadmap publication and demonstrating the new website during the Pacific Oil Conference this week.