As we all know in this contentious presidential campaign, most candidates spend at least as much time attacking their opponents as they do talking about their own good qualities and experience. That is a strategy that the ethanol industry should employ more often, according to an experienced political strategist.
Paul Tewes of the Smoot Tewes Group (STG) has 20 years experience as a political operative and he believes that in the ethanol public relations battle, there is a clear villain on the other side. “We’re only going to win if we always make it a contrast with oil,” said Tewes, speaking to members of the American Coalition for Ethanol (ACE) meeting in Washington DC this week. “We always have to continue to stress our positives because there are so many of them but we have to contrast that with the negative facts about the oil industry.”
Listen to an interview with Tewes here: Interview with Paul Tewes, Smoot Tewes Group