In conjunction with the National Clean Energy Summit that took place in Las Vegas, Fuels America published a full-page ad in the Las Vegas Review-Journal aimed at President Obama. The theme of the ad is the Renewable Fuel Standard (RFS) and a call to action to uphold the law as signed in 2007 by then President Bush. Obama was a keynote speaker at the event and the ad was accompanied by a Review Journal homepage takeover, as well as banner ads geotargeted at the conference.
The ad touts the progress under the Renewable Fuel Standard (RFS) – passed 10 years ago this month by Senator Reid and a bipartisan coalition – including the creation of more than 850,000 American jobs and the reduction of America’s oil imports by nearly two-thirds.
The ad describes how the EPA caved to pressure from the oil industry and changed the law midstream with its latest proposal that would let oil companies continue to ignore their obligations under the law and block market access to renewable fuel for American consumers.
Fuels America notes in the ad that American biofuel innovators have invested billions of dollars in the next generation of biofuels – fuels that is cleaner and helps curb climate change, cutting carbon emissions by 88-108% compared to petroleum – under the promise of the RFS that it would end the oil industry’s chokehold on fuel distribution and market access, create American jobs, and give consumers a choice at the pump.