The Propane Education & Research Council (PERC) has updated its brand identity for propane: PROPANE Clean American Energy. In addition, they have revealed a new logo. According to PERC President and CEO Roy Willis, the logo highlights propane as an American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels. He also said the change puts a spotlight on recent investments by the propane industry in new technologies.

“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” said Willis. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation’s own energy resources, rather than relying on foreign oil.”

The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature. In addition, the new logo will be featured in the organization’s new multimedia safety campaign to encourage agribusiness operators and residential propane heating customers to fill up in advance of the winter season.

Willis added, “America makes more than enough propane to meet U.S. demand. As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy.”