The third annual “Free Fuel Happy Hours” sponsored by the Renewable Fuels Association at the Buffalo Chip Campground for the Sturgis Motorcyle Rally was once again a rousing success.

“Obviously everyone has a motorcycle here, but they also have other engines at home, whether it be car, truck, SUV, lawnmower, you name it,” said RFA Director of Market Development Robert White. “The point is we want to talk to them about ethanol and make sure all their questions are answered.”

White says they offered free 10% ethanol blended fuel for a total of nine hours this week over three days, allowing bikers to fill up, get a free Ethanol Fueled With Pride t-shirt, and get their questions about ethanol answered. “We even have people who don’t fuel up because their tank’s already full, but they stop by and talk to us,” White added.

RFA has had a presence at Sturgis for six years now, with the last three offering the free fill ups, and White says word has definitely spread. “They were talking about it on the radio, there’s banners and announcements throughout the campground, and a lot of people say their neighbor camping told them about it,” he said.

White says talking one on one with people allows them to correct lots of misinformation about ethanol out there. “This fuel has been proven for well over 30 years,” he said. “Every engine here in the United States has been built for it, its warranty is covered, and we’re just here to explain the details.”

Listen to Robert talk with Domestic Fuel reporter Leah Guffey who was at the rally this year: Interview with Robert White, RFA, at 2014 Sturgis Motorcycle Rally

See all the photos from the rally and RFA’s involvement in the 2014 Sturgis Motorcycle Rally Photo Album