The Renewable Fuels Association is pumped up to provide some free 10% ethanol for motorcyclists attending the 74th annual Sturgis Motorcycle Rally this week.

RFA set up this morning for the Free Fuel Happy Hours taking place from 1–4 pm today through Thursday. This is the sixth year that RFA has had a presence at the legendary motorcycle event and the main meeting place at the Buffalo Chip campground.

On hand to educate the bikers and pump them up with free fuel is RFA director of market development Robert White, who took part in the Legends Ride on Monday morning at the Rally, riding his flex-fuel Harley during the week to promote the benefits of ethanol. RFA sponsored the seventh annual charity ride, which begins in Deadwood, S.D., with the proceeds going to benefit charities in the Black Hills region of South Dakota, including the Black Hills Special Olympics.

There’s a lot going on at the rally, but not much in the way of internet access, so we’ll have more from Sturgis when we get wired!

See all the photos from the rally and RFA’s involvement in the 2014 Sturgis Motorcycle Rally Photo Album