For the sixth year in a row, motorcycle enthusiasts from around the world will be able to learn more about ethanol, courtesy of the Renewable Fuels Association, at the famous Sturgis Motorcycle Rally.

About a half million motorcyclists will be converging on Sturgis, S.D., August 4-7 for the 74th annual Sturgis Motorcycle Rally, presenting an ideal opportunity for RFA to dispel misinformation concerning ethanol use in motorcycles. Among the ways RFA does that is “Free Fuel Happy Hours,” offering a free tank of E10 93-octane fuel to riders at the Sturgis Buffalo Chip campground. RFA is a major sponsor at the popular campground where the message “Ride Safe, Fuel Right” will be seen everywhere, including the main stage where this year’s concert line up includes Lynyrd Skynyrd, Collective Soul, Zac Brown Band, John Mayall, Alice Cooper, ZZ Top and Cheap Trick.

RFA also proudly sponsors the annual “Legends Ride” where proceeds are donated to local charities, including the Black Hills Special Olympics. All “Legends Ride” participants receive free “Fueled with Pride” giveaways and informational materials on ethanol before they embark on the ride that originates in Deadwood, S.D.

DomesticFuel will once again be there to bring all the sights and sounds to you. Check out last year’s photo album here.