Alternative Fuels Americas (AFAI), an advanced biofuels company, is launching Project Jetropha, a campaign to encourage and promote the use of Jatropha based biofuels in aircraft. The project website will be launched in the coming weeks.

“The aviation industry has been under pressure to lower its disproportionately high contribution to carbon emissions,” said CEO Craig Frank. “With fuels costs comprising up to 50% of total costs, industry leaders such as Richard Branson, United Airlines, KLM, Lufthansa, Jet Blue, AeroMexico and others have embraced biofuels as part of an affordable solution.”

“Project Jetropha – through Jetropha.com will provide a platform for discussions, a forum for the exchange of information, and a voice to the Jatropha sector,” added Frank. “The time has come for us to assume a leadership role. Project Jetropha will provide great benefit to the industry as well as significant opportunities for AFAI, and rightfully establish AFAI as a leading force in the biofuels sector.”