Automotive talk show host and Pensacola service center owner Bobby Likis uses a tag line that plays on his last name – “Like us? You’ll love us!” And Likis doesn’t just like ethanol, he loves it and he lives it.
It is his passion for the domestic renewable fuel that led to his recent partnership with the Renewable Fuels Association (RFA), not the other way around. That passion was clearly on display this past week during Automotive Service & Repair Week in New Orleans, where Likis took his Car Clinic Network television and radio programming on the road. It was his idea to bring the facts about ethanol to automotive mechanics and technicians at the event and to spotlight new engine technology to optimize ethanol by Ricardo, Inc.
Likis offered a live feed of events at the Congress of Automotive Repair and Service trade show on Watch Bobby Live where he interviewed guests Thursday and Friday last week leading up to his regularly scheduled live program on Saturday from 10 am to noon Eastern. The program on October 13 featured RFA’s Kelly Davis as well as engineers from Ricardo.
I put together a little five minute highlight video of the show below and you can find more on the Watch Bobby Live page.