Widex, a Danish hearing-aid manufacturer, is the first company in the world to receive the recently established WindMade designation, a new global consumer label for companies that use wind energy.

The WindMade label requires participating companies to obtain at least 25 percent of their electricity from wind power. A wind turbine at Widex’ new global headquarters in Denmark covers 95 percent of its energy needs, including production, the company says.

The WindMade label was created to allow companies to communicate their commitment to renewable energy while providing consumers with the choice to favour companies and products using wind power.

“We congratulate Widex for becoming the first-ever WindMade-certified company,” says Henrik Kuffner, CEO of WindMade. “By committing to renewable energy and using the WindMade label, Widex has set a great example that will inspire companies and consumers all over the world.”

“Being a high tech company, we have an uncompromising approach to innovation and we always strive to find the best solution. By completely eliminating the use of fossil fuels, we believe that we have created the best possible foundation for the future – both for our company and for society,” says Richard Tøpholm, manager at Widex and member of the Board.

Other major companies – including Becton Dickinson, Motorola, Deutsche Bank and PricewaterhouseCoopers Denmark – have expressed their commitment to the initiative and will be certified in the coming months.