A new grant awarded by the U.S. Department of Agriculture will be used to promote flex fuel vehicles, flex fuel pumps, and driver education in Nebraska, one of six states that will be working with the FlexFuel Vehicle Awareness Campaign.

The Nebraska Ethanol Industry Coalition (NEIC) will be heading up the statewide project with partners including the Nebraska Ethanol Board, the Nebraska Corn Board, the Clean Fuels Foundation, ICM, Poet Ethanol Products, Monsanto, Green Plains Renewable Energy, and Phibro Ethanol Performance Group.

While the FFV Awareness Campaign is an ongoing national effort, this project will concentrate on six states: Nebraska, Iowa, Kansas, Maryland, Georgia and Florida. Key elements of the project include working with state motor vehicle departments to inform drivers that they may already have a flex fuel vehicle and how FFV drivers can easily find fueling sites offering high-level ethanol blends. The campaign will also provide an opportunity to educate all drivers on ethanol with respect to performance, emissions, and advantages it provides over gasoline and imported oil.

Todd Sneller, Chairman of the Clean Fuels Development Coalition and Administrator of the Nebraska Ethanol Board, said the project reflects a unique “virtual pipeline” that targets production states like Nebraska, Iowa and Kansas and links them with key markets like Maryland, Georgia, and Florida. “Clearly we are near the saturation point in terms of ethanol blends in conventional vehicles,” said Sneller. “To maintain the renewable fuel standard and move to the next level we need to take advantage of the 9 million FFVs on the road today that can use high level ethanol blends, ranging up to E85. For that to happen drivers need to know their vehicles have this capability and where to find the fuel,” he said.