The Renewable Fuels Association is spreading the news that ethanol is helping to keep gas prices lower than they could be.
The new advertising campaign quotes a recent study that found ethanol reduced gas prices by 89 cents in 2010 and if ethanol were to disappear, gas prices could rise by as much as 92%.
In the past month, the ad appeared on 100 buses, in 49 bus shelters, and on 91 signs in 31 Metro stations in Washington, DC with locations highly targeted for Capitol Hill, EPA, Department of Energy, and the White House. In addition, the print ads are also running in Capitol Hill newspapers such as Politico, Roll Call and The Hill.
The RFA’s television image ad focuses on the success of the ethanol industry and jobs created. It is running on political shows on FOX, MSNBC, and CNN in the DC media market only. This campaign continues through September 1st. During the Congressional August recess, however, the campaign will move to a strictly internet-based run focused on RealClearPolitcs.com which has proven quite effective for reaching policymakers and their staffs when they are scattered across the country in their home states and districts.