Chevrolet is planning on introducing a diesel version of the Chevrolet Cruze to be sold in the United States beginning in 2013. Diesel versions of the Cruz are already being sold in Europe. The advantage of offering a diesel version in the U.S. is that consumers will be able to fuel the vehicle with biodiesel blends.
Allen Schaeffer, executive director of the Diesel Technology Forum noted, “In just its first year, the Cruze has proven to be extremely popular with American drivers. In June, it was the best-selling car in the U.S. and has exceeded sales of more than 20,000 per month since February.
“General Motors has been a global leader in clean diesel engine technology and this announcement is great news for North American consumers,” added Schaeffer. “Given the overwhelming success of the Duramax diesel heavy-duty pick-up truck in North America, and diesel engine options in the Opel brands in Europe, we can only predict the Diesel Cruze will be a huge hit in the U.S. This announcement clearly signifies the increasing importance of clean diesel technology as a key and viable strategy for meeting fuel efficiency and greenhouse gas emissions goals.
There are currently 22 diesel cars and light trucks sold in the U.S. and several auto manufacturers, including Volkswagen have announced new diesel models aimed at the American market.