There is nothing more American than motorcycles and Sturgis, South Dakota in the summer. There is also nothing more American than ethanol. This year, the Renewable Fuels Association (RFA) roared back into Sturgis for another round of ethanol promotion. Hundreds of thousands of people from all over America descend on Sturgis each summer for the largest motorcycle enthusiast event in the country.

RFA’s Director of Market Development Robert White (pictured here with the Buffalo Chip poster model showing off an ethanol “Fueled with Pride” t-shirt), attended Sturgis to help oversee the ethanol promotion. “The Buffalo Chip once again provided the RFA a perfect setting to educate hundreds of thousands of riders on the benefits of ethanol, not only for their motorcycles, but for their vehicles and small engines at home,” White said. “With an attendance of more than 800,000, I cannot think of a better place to educate that many people at one time.”

The RFA partnered with the Buffalo Chip Campground and the unofficial scribe of Sturgis, the Buffalo Chip Gazette, to promote the use of ethanol blended fuels as a way to combat our increasing dependence on foreign oil. Often mischaracterized as being a problem of engines like those found in motorcycles, the Sturgis rally offered an opportunity to highlight the efficacy of ethanol-blends in all engine types through education and ethanol merchandise.

You can view photos of the event and other RFA events here.