This edition of the “Ethanol Report” with Renewable Fuels Association Director of Market Development Robert White talks about their sponsorship at the 70th annual Sturgis Motorcycle Rally, August 6-14 in Sturgis, SD.

Robert, who is an avid motorcyclist himself, says this is the second year they have elected to have a presence at this event, partnering with the Legendary Buffalo Chip campgrounds which is the main venue for the rally. “More than 100,000 people a day trek through this campground,” he said. “Across the campground, we’ll have banners, educational material and promotional giveaways like koozies at all the local watering holes.”

This may seem like an unusual place to promote ethanol, but Robert says it’s really a great American event for them to reach out to a large number of people in a wide demographic range. “We like the opportunity of having that many people in one small area to educate consumers about ethanol,” said Robert. They will be able to talk with them about the safety of low level ethanol blends up to 15 percent for motorcycle engines, as well as the availability of E85 and mid-level blends for the flex fuel vehicles (FFVs) they may have at home.

Listen to more from Robert in this Ethanol Report podcast. Sturgis Ethanol Report

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