For the second year, the Legendary Buffalo Chip will be “Fueled With Pride” as the Renewable Fuels Association (RFA) continues their support as an honored sponsor to promote ethanol during the 70th Annual Sturgis Motorcycle Rally. The popular bikers event will take place August 6-14th in Sturgis, South Dakota.

The RFA will continue their partnership with the Legendary Buffalo Chip campgrounds by promoting the use of ethanol fuel through promotional materials, banners and merchandise, featuring the “Fueled with Pride” logo, to volunteers, staff and motorcycle enthusiasts from all over the country. The Legendary Buffalo Chip staff and vehicles will show their support by sporting “Ethanol: Fueled With Pride” decals as they travel throughout the grounds.

“This high-octane event is the perfect environment to let consumers know about the benefits of cleaner-burning, domestic ethanol fuel,” says Buffalo Chip Campground Sponsorship Director, Lon Nordbye. “The Chip chooses ethanol and we are proud to host the Renewable Fuels Association at the largest music festival for motorcycling in the world.”

On August 9th, RFA will sponsor the Third Annual Legends Ride, a charity event where over 500 riders including celebrities and world-class bike builders will join together for a 50-mile ride from historic Deadwood, SD to the Legendary Buffalo Chip. In addition, the ethanol sponsorship will be featured at Michael Lichter’s Tenth Annual Motorcycles as Art Exhibit, an internationally renowned exhibition that will showcase the works of the most influential master builders and artists in motorcycling.

“It is important for these riders to know that ethanol-blended fuels are a safe and effective alternative to petroleum that they can use in their motorcycle engines, along with every other vehicle they have at home,” said RFA Director of Market Development Robert White. “American heritage and the American love for riding runs deep here, it only makes sense to use an American fuel.”