Iowa Airs “Commercial” Success of Biodiesel

John Davis

The organizations in Iowa that promote biodiesel are taking to the airwaves to promote the green fuel in the Hawkeye State.

The Iowa Biodiesel Board, Iowa Soybean Association and Iowa Renewable Fuels Association are bringing some public service announcements to TV stations in Iowa to increase the awareness of the many benefits that biodiesel brings to Iowans:

The 30 second spot highlights biodiesel’s contributions to green jobs, energy security and economic development. It is likely to air in cities such as Des Moines, Cedar Rapids, Sioux City, Waterloo and Davenport.

Public opinion research shows that 78 percent of Iowans have heard of biodiesel, and nearly 4 out of 5 say they would use biodiesel if they had the chance, according to the IBB.

“We want Iowa to be the national leader in biodiesel production and use, and education is a big part of that effort,” said Randy Olson, IBB executive director. “Biodiesel is something every Iowan should support. It protects green jobs, energy security and the environment. This PSA captures just how much biodiesel benefits society, in a way that everyone can understand.”

The PSA was originally developed by the National Biodiesel Board and first ran in January. It will run starting this week for part of this spring and again in August and September.

Biodiesel, Video