Grilling enthusiasts will find a new product that uses ethanol as an alternative to charcoal or propane on the shelves of many grocery and hardware stores this summer.

The FlameDisk® actually utilizes proprietary solidified ethanol and is the first ethanol product to be used exclusively for outdoor grilling, according to manufacturer Sologear, the Wisconsin-based company that invented the product. They are marketing FlameDisk as “more eco-friendly than charcoal and lighter fluid because it features renewable ethanol. Ethanol is extremely clean burning and generates 90% fewer pollutants than charcoal. The FlameDisk®’s aluminum casing is also recyclable.”

“We buy our ethanol from an ethanol manufacturer in 200 proof,” said Sologear president Chad Sorenson. “Then we convert it from a liquid into a solid with a special chemical process that we’ve developed. Nothing like this has ever been done to my knowledge.”

Each FlameDisk utilizes one pint of domestically produced ethanol, which makes it a new market for the fuel, albeit a small one. “Obviously, the largest volume consumer of ethanol is the transportation industry and we’d have to go a long way to cut into those volumes,” Sorenson said. “But it has a lot of significant potential with about 3.8 billion grilling occasions in the U.S. every year and we are already selling product overseas so we think over time this could be a significant new use of ethanol that may have not been considered prior to this.”

The FlameDisk is already on the market and available at places like Ace Hardware, Home Depot, and True Value with a suggested retail price of $4.99.

Listen to an interview with Chad Sorenson to find out more about the FlameDisk.