Snapping a photo of his daughter stopping to smell the flowers paid off for Rich Johnson of Omaha, Nebraska who has been named the winner of the Renewable Fuels Association Flex-Fuel Challenge Summer Photo Contest. Rich’s photo was judged based on creativity as well as quality out of more than 1,100 photos submitted in the contest this summer.

As the winner, Johnson received a $1,000 fueling card, presented by RFA Director of Market Development Robert White. “Educating consumers is all about engaging them where they live and in ways that motivate them to act,” said White. “Based on this contest alone, tens of thousands of Americans were exposed to ethanol-related information, many for the first time.” White says Heather Litton of Westerville, Ohio, won the Most Voted Award and $100 in fuel for her photo entitled “Ethan.”

RFA’s Summer Photo Contest asked consumers to submit their favorite picture from the summer. Between June 15th and July 31st, more than 1,100 consumers submitted photos, the first 500 of which received a $10 gas card for their participation.

Currently, the RFA is sponsoring a Favorite Photo Contest from Sturgis – the famed motorcycle rally in Sturgis, SD. The RFA was a proud sponsor of the Legendary Buffalo Chip Campground, an unofficial home of the Sturgis rally.