The world’s largest rally competition will include an ethanol category for the first time next year.

The new category was introduced by the Dakar Rally organizers at the request of Brazilian rally veteran and former rally winner Klever Kolberg, who will drive the first-ever flex-fuel vehicle to take part in the prestigious race next year – a Brazilian-made 2010 Mitsubishi Pajero Sport model equipped with flex-fuel technology, with support from the Brazilian Sugarcane Industry Association (UNICA).

There is special meaning in supporting Kolberg’s effort according to UNICA President, Marcos Jank. “Ethanol is already utilized by the Indy Racing League, which is one of the most important racing categories in the world, and it is being adopted by a variety of categories here in Brazil and around the world. It is certainly significant to see that trend now arriving also at the Dakar, without a doubt one of the great events of its kind in the globe,” he said.

The 2010 Dakar Rally will be held in Argentina and Chile, with the start set for January 1st in Buenos Aires. The Dakar Rally was formerly known as Paris-Dakar.