The ethanol industry is reaching out to motorcyclists this summer with a promotion aimed at bikers attending the 69th annual Sturgis Motorcycle Rally August 3-9 in Sturgis, SD.

The Renewable Fuels Association is partnering with the popular Buffalo Chip Campground and the Buffalo Chip Gazette to promote the use of ethanol blended fuels as a way to fight dependence on foreign oil. RFA is also providing a wide range of merchandise and promotional materials to staffers, volunteers and riders at this year’s event.

RFA Director of Market Development Robert White says the Sturgis rally offers an opportunity to highlight the efficacy of ethanol-blends in all engine types. “At nearly 10% of the nation’s fuel supply, ethanol can be found in nearly every gallon of gasoline sold. It is providing a growing renewable alternative to petroleum that is safe and effective for use in all engine types, including motorcycles.”