Mike Bryan, CEO, BBI International, opened the general session this morning.

He was very focused on the image of ethanol in his remarks. He says that the problems in the industry aren’t really the kinds of things that a lot of people are attributing them to but that the image of ethanol is what has hurt the industry. He issued a call to action for more people in the industry to proactively work on improving ethanol’s image, especially on the local level.

I’ve started a photo album from the conference so please feel free to check it often: 2009 Fuel Ethanol Workshop Photo Album

You can listen to Mike’s opening remarks below. I’ll also have other speaker remarks posted during the morning so keep checking in!