Even though the Indy Car Series races this year are sponsored by the Brazilian ethanol industry, the Iowa Corn Indy 250 will still feature homegrown fuel. The race will be held June 21 at the Iowa Speedway in Newton, Iowa and sponsored once again by Pioneer Hi-Bred and the Iowa Corn Growers Association.
According to Craig Floss, CEO of the Iowa Corn Growers, the race is an excellent opportunity to inform the general public about the benefits of corn and ethanol. “Our reach has moved well beyond the state of Iowa to a national and even a global audience,” said Floss. “We are able to have the sponsorship opportunities on television this year which is a great way for us to talk about corn, all the places corn goes, and all the products that include corn.”
Pioneer Director of End Use Markets Russ Saunders says sponsorship of the Iowa Corn 250 is a great opportunity to show that support for ethanol and corn growers. “When we look at how fuel prices seem to be headed back up and we have economic challenges all around us, it’s more important than ever that we tell the story of ethanol,” said Saunders.
Saunders says Pioneer has been working to provide new technologies for growers to produce more and better corn to provide the food, feed and fuel needs of the nation and the world, including higher yielding varieties and grain that yields more ethanol per bushel. In addition, they are working on corn varieties that use less nitrogen fertilizer and less water and Pioneer’s parent company Dupont is actively involved in the development of second generation cellulosic ethanol.
The Iowa Corn 250 will be broadcast live on ABC starting at noon central time on June 21 with race time at 12:30 pm.