This morning at Iowa Speedway, representatives of the ethanol industry held an “inside look at ethanol” press conference. One of the speakers was Toni Nuernberg, Executive Director of the Ethanol Promotion and Information Council.
Toni started out talking about the mission of EPIC and talked about the types of promotional work they’ve been doing. She says that motor sports was the springboard that helped get the ethanol message out in the public. She says that working with the IRL has proven the performance capability of the fuel. I thought she made an interesting point in saying that the role of EPIC has evolved to one of defense of the industry due to the attack that has been launched against it.
You can listen to Toni’s comments here: [audio:http://www.zimmcomm.biz/epic/iowa-08-toni.mp3]