It is easy being green this year at the 2008 North American International Auto Show (NAIAS) in Detroit.

Reece Nanfito, Marketing Director for the Ethanol Promotion and Information Council, is there and he reports that “the whole place is buzzing about alternative fuels.”

Ferrari is showing a Biofuel Ferrari for North America that is all about being green. The Associated Press picked up on the story that Ferrari is experimenting with ethanol to help its luxury sports cars produce lower emissions and improve fuel economy.

Ferrari said Monday it developed an engine for an F430 Spider to run on E85, an 85% ethanol blend. The automaker said it produces 5 percent less carbon dioxide emissions and boosts horsepower by 10 percent.

Nanfito was especially impressed with the Mazda Furai, which he says is an amazingly futuristic car. “Apparently E98 is the fuel of the future, because that is how they designed the car,” said Nanfito. “Our logo is on it, along with BP, and it is getting a lot of attention.”

CNN Money headlined the “E100 Powered Furai Concept” reporting that “the Furai looks as if it’s straight off the race track and features an “air fin” on top to help keep the engine cool.”

Check out the NAIAS show cam for more photos.