A North Dakota law labeling ethanol at the fuel pump with the “e” logo officially went into effect this week.

Fargo hosted the state’s official labeling kick-off event on Thursday at the Cenex Convenience Store. North Dakota Governor John Hoeven; Ethanol Promotion and Information Council (EPIC) executive director Tom Slunecka; state legislators and North Dakota corn growers were all on hand to speak about the North Dakota label switch and North Dakota’s commitment to biofuels.

“We’re increasing production of ethanol at a strong pace, and it’s important to increase public awareness of its benefits through our marketing efforts as well,” Hoeven, said. “Enhanced ethanol production is a win for our farmers and rural areas, and a win for our economy.”

The “e” logo was developed by EPIC, which will make the new labels available, free of charge, to retailers throughout the state. The labels are part of an effort to create a common label for ethanol pumps throughout the nation. Through increased use of the labels, consumers will easily be able to identify ethanol pumps everywhere that fuel is sold.