I think the logo for the Iowa Indy Corn 250, presented by Ethanol is very nice. It really looks good on the lawn in between the track and the pits here at Iowa Speedway.
The Ethanol Promotion and Information Council is very involved in the promotion of this race, working very closely with organizations like the Iowa Corn Growers Association and Pioneer Hi-Bred. EPIC’s executive director Tom Slunecka was in the media center this afternoon. Tom was happy. And if Tom’s happy, I’m happy (EPIC is the founding and primary sponsor of Domestic Fuel).
I got him to sit down for a minute and talk about how he thinks it’s going. He’s just as excited about this race as all the corn growers I’ve spoken with this week. He says that the work EPIC has been doing to create a brand that consumers are aware of and trust is really paying off and venues like this race as well as all the IRL races have been key to showcasing the performance value of ethanol.
You can listen to my interview with Tom here: [audio:http://www.zimmcomm.biz/epic/iowa-corn-07-slunecka.mp3]