I mentioned the IRL fan zone earlier. One of the tent displays here features the mobile education center that’s being put together by EPIC.
This center includes displays like this one that contain lots of facts and graphics to help educate people about the fuel. As you can see here, quite a few people are taking the time to stop in for a visit and wander around the displays.
All of the IRL races this year will feature the display and plans call to have it travel to many other venues as well.