One of the ways that EPIC and the IRL are promoting ethanol and helping educate the public while doing so is with thousands of branded bags like these that are given away to fans at each race.

Each bag contains factual information about ethanol and some fun items too like posters and stickers.

This tent is in the fan zone where there’s not only a carnival atmosphere with booths and rides but educational displays with Indy cars.

While doing a walk around earlier it seemed like everyone had one of these.