Being able to identify ethanol at the pump nationwide can help consumers “fill up and feel good” no matter where they are.

That’s the goal of the Ethanol Promotion and Information Council’s “e” branding program, which already has seven states on board in just a few months. This edition of “Fill up, Feel Good” talks about the progress, the program’s goals and how it is being implemented. The podcast includes comments from EPIC’s Robert White and Mark Lambert of the Illinois Corn Marketing Board.

The “Fill up, Feel Good” podcast is available to download by subscription (see our sidebar link) or you can listen to it by clicking here. (6:00 MP3 File)

The Fill Up, Feel Good theme music is “Tribute to Joe Satriani” by Alan Renkl, thanks to the Podsafe Music Network.

“Fill up, Feel Good” is sponsored by the Ethanol Promotion and Information Council.