The 55th running of the Mobil 1 Twelve Hours of Sebring will be “Fresh From Florida” this year with a fresh new fuel.

The Florida Department of Agriculture and Consumer Services has partnered with Sebring International Raceway to sponsor America’s oldest sports car endurance race, which will be held March 17. The winner of this year’s race will celebrate victory with a glass of “Fresh from Florida” orange juice in the winner’s circle.

It will also be the first American Le Mans Series race to be run on 10 percent ethanol and will feature the entry from Rahal Letterman Racing, sponsored by the Ethanol Promotion and Information Council. The Hilliard, Ohio-based team spent Monday and Wednesday at Sebring in the first test for its Porsche 911 GT3 RSR. Team co-owner Bobby Rahal won at Sebring in 1992 in a Porsche 962 and plans on rekindling that success with a lineup of Ralf Kelleners and Tom Milner for the full American Le Mans Series season.

The 2007 American Le Mans Series opens with the 55th Mobil 1 Twelve Hours of Sebring on March 17 at Sebring International Raceway. The green flag will fall shortly after 10 a.m. and will be broadcast live on the SPEED channel and American Le Mans Radio.

And stay tuned for more racing in the sunshine later this month when the Indy Car Series kicks off at the Homestead-Miami Speedway, running for the first time on 100 percent fuel grade ethanol. That race will be held on March 24 at 8 pm and broadcast live on ESPN2.