Indianapolis Motor Speedway CEO and Indy Racing League founder Tony George received the inaugural Friend of the Family Farmer Award during opening ceremonies of the National Farmers Union annual convention March 3 in Orlando, Fla.

The honor recognizes those outside of agriculture who are contributing to the livelihoods of America’s family farmers and ranchers, according to National Farmers Union President Tom Buis (left), who made the presentation.

“Since 1909, we’ve been about speed and innovation,” George said. “Ethanol is about innovation.”

This year, the IndyCar Series is the first in motorsports to utilize 100 percent fuel-grade ethanol during the 17-race season that kicks off March 24 and includes the 91st Indianapolis 500 on May 27.