Ethanol is on the big screen in New York City during Farm-City Week this year.

A 30-second video featuring the benefits of farm-based ethanol will be displayed on the new NBC Universal High Definition screen in Times Square November 13-26. The campaign includes the week prior to Thanksgiving, which is national Farm-City week, and it will be seen by millions during the Macy’s Thanksgiving Day Parade.

The “Fill up. Feel good.” informational campaign is sponsored by the Ethanol Promotion and Information Council (EPIC). Reece Nanfito, senior director of marketing, says it really highlights the annual Farm-City week theme “Partners in Progress.”

“I think the timing of this advertising is very important,” said Nanfito. “Because as we head into the Thanksgiving holiday season, it’s an important time when people are thinking about the bounty of our nation and how we can produce ethanol from our nation’s heartland and use that fuel to help our country’s environment and to help reduce our dependence on foreign oil.”

Watch the ethanol video here. No audio, just the visual message as it is appearing twice an hour on the jumbo screen at the corner of 42nd Street and 7th Avenue.